Atlas L6ynztjd84

Stay updated on the status of all your company's support tickets.

Customer portal

Events let you trigger emails when something happens in an external platform.

Events represent a payload of data that can be used to trigger emails. They can be sent to Loops with 

Events can be created automatically or manually in several ways. As well as specifying a name, you can also create 

You can create an event by sending an event with a new event name.

 here is a new event. This request will create a new event in your account.

 trigger node to create an event (see below).

You can use events to trigger email sending within loops.

When creating or editing a loop, select 

Type in the name of a new event or start typing the name of an existing event, then select from the dropdown.

Now you have events set up in your Loops account, you can start sending events using the API or integrations.

POST https://app.loops.so/api/v1/events/send


{ "email": "sam@loops.so",
  "eventName": "planUpgrade"
}


 can either be an existing event in your account or a new event name.

If a contact is not found with the provided 

 in the request, which will be saved onto the contact. These contact properties can be used in emails to your contacts or for 

To provide your emails with event-specific data, include event properties in the request. 

 also support sending events, giving you options to send events without building with our API.

 shows the list of your different events, including how many times they've been sent. Counts are updated hourly.

To edit event properties, click on an event. (You can also edit events by selecting "Edit properties" in the Loop builder's event trigger popup.)

Below the list of events, you can see the event stream for your account. This includes events sent to us 

You can sort your events either by email, period of time or event name. You can even create complex segments to view events through a period of time by a single user.

You can test events by sending to email addresses with 

Events will fire as normal but emails will not be sent to 

 email addresses, making this a good way to test how events are working in your account without affecting your sending domain’s reputation.

Guide

Learn how to use event properties to personalize your emails.

You can include additional data for each event with event properties, which can be used to include personalized information in emails triggered by your events.

Once included in an event, event properties can be added to emails within your loops.

You can add event properties for your events from two places.

Secondly, you add event properties from an 

 node in the loop builder by clicking on the 

Important information about event properties

Event properties must have unique names within the same event.

Empty spaces are trimmed from the beginning and end of property names.

Event properties can be one of four types:

Date values can be either a Unix timestamp (

You can add, rename, delete, and change data types for event properties in the event editor popup (either from the 

Conversion attempts are made for mismatched types (e.g. if you send a string for a number property).

New properties not previously defined for an existing event will not be available when sending emails. Make sure you add event properties in Loops before including them in your event requests. If you send a request with a new `eventName` we will create a new event in your account and include the properties listed in `eventProperties`.

Event properties you create become available in emails once Loops has received events containing them.

 in the editor toolbar (only available in emails within your loops) and select the property you want to add.

{/* Unlike contact properties, fallbacks for event properties are optional. Missing a fallback prints that the property doesn't have one. */}